My Video Went Viral. Here's Why

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My hypothesis is that the algorithm, rather than viewer preference, drives views on the site. As the algorithm shifts, various IN-vidrs experience burnout (as what used to work no longer works) and right now click-through rate is the key metric. So clickable titles and thumbnails are the only way to get a lot of impressions and hence views - they are the only way to go viral. This leads me to wonder which audiences will become most prevalent on the site and if there will even be a place for educational content. In the long-term, hopefully IN-vid is able to measure satisfaction through surveys and other metrics to ensure an optimal experience for everyone on the site.
Flipchart artwork by Maria Raykova
Filmed by Raquel Nuno
Thumbnail by Ignat Berbeci



veritasiumyoutubealgorithmviralhow to go viralmr beastmr. beastmark roberblack ballsctrclick-through rateviews

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टिप्पणियाँ 25 986
Noside Noside
Noside Noside 5 घंटे पहले
they should have different tabs for different content types. so like an educational tab, remove youtube gaming and add a 'gaming' tab, and then like a vr section, kinda like gmail
Henk Elemans
Henk Elemans 7 घंटे पहले
I have no idea what the bell thing does, but the way I make sure I can watch every video from a channel I've subscribed to is by using tools like videodeck.
Priviesoria 9 घंटे पहले
This is the first time I saw your video and I found it at a perfect time..I ringed the bell..
Smratika Sharma
Smratika Sharma 10 घंटे पहले
This video is gold.
Nikolay Pelov
Nikolay Pelov 12 घंटे पहले
You do what you have to do to reach audience. IN-vid algorithm suck. I think CTR is not as important as click-to-watch-time ratio
Nikolay Pelov
Nikolay Pelov 12 घंटे पहले
I do not ring the bell. But sometimes I get back to my favorite subscribers and catch up by watching every single video I mised. The problem with subscriptions is that I really don't want to watch all videos of all channels I "save". I really could use two buttons - subscribe and bookmark. Bookmark for the ones I don't want to loose, subscribe for the ones that I would watch at least 70% of the content.
Игорь Коновалов
Игорь Коновалов 14 घंटे पहले
So why do you need more clickable themes if you have clickbaity titles and thumbnails?
Sourav Biswas
Sourav Biswas 18 घंटे पहले
Really a good analytical concept. Thanks. I never bored while watching you. And when I feel stressed and I need to divert my mind I used to open youtube mainly for educational videos, you are one of them. But seriously I missed you for a couple of months. We need really a good expert system. Can I have a chat with you on facebook?
Mustafa Malik
Mustafa Malik 19 घंटे पहले
IN-vid slapped this video on my suggestion list for at least 10 times before I finally watched it.
Arie DC Vlog
Arie DC Vlog 22 घंटे पहले
Peter Gui
Peter Gui दिन पहले
Consumers need to have more control over what the algorithm recommends to us as well. If I think of myself as someone who is interested in world events stop main lining me top 10 diy kitchen hacks.
Cliff Seruntine
Cliff Seruntine दिन पहले
Damn the algorithm! I'll just make quality educational content about the things I am passionate about.
Kuba Dżejkob
Kuba Dżejkob 12 घंटे पहले
@Cliff Seruntine I'm pleased, but you made me write it, sir.
Cliff Seruntine
Cliff Seruntine 12 घंटे पहले
@Kuba Dżejkob I am a mental health professional. That is amazingly accurate.
Kuba Dżejkob
Kuba Dżejkob 13 घंटे पहले
But most people don't know what they want, what they are doing, what they want to watch. So we need the complicated algorithm.
notinlist दिन पहले
I avoided the shade balls video for months because of the clickbaity title pushed me away from it. Finally I saw the video because it was recommended for me again and again. It was an OK Veritasium video. And I'm a bit annoyed by the fact that earlier it was easier for me to predict the content of a Veritasium video. And I'm a loyal fan, I watch every one of them. Always. Except that clickbaity one. I don't hate the player, I hate the game.
notinlist दिन पहले
BTW: The swimming in shade balls video was a better thing for me as I had low expectations going in on that.
Albertus Magnus
Albertus Magnus दिन पहले
I'm filling in space.....repeated would have been just as exciting 😀 ..having a meal...while recording would have been epic..a few beers....on the table..
John Coakley
John Coakley दिन पहले
The best way for the algorithm to work is to measure number of likes per views and push that content, it's also the simplest....
Drproflang 56 मिनट पहले
John Coakley but some people say in their videos: please like, and others say: if you like the video, you enter a contest to win something. So I don‘t think that a like per view ratio is a good thing to do...
dCoosh दिन पहले
I am subscribed, I've ringed the bell, but I want a universal theory of everything not the IN-vid theory of blah. (Searches for snail videos)
Narendra Rajcoomar
Narendra Rajcoomar दिन पहले
You are truly an exceptional teacher, what I didnt realizes I was watching a very boring topic, you made it enjoyable
gelfrog93 दिन पहले
Thank you for being an upfront and honest person with you're viewers. People are often so afraid to say things like this upfront and clearly. Also cudos for the effort in your visual aid display. It was definitely worth it!
Cakson दिन पहले
It is because the IN-vid contents are too broad right? But what if it highlights more about the category that it has. Besides the IN-vid homepage, IN-vid actually has many categorical homepages like IN-vid Gaming, IN-vid Education, but those pages still less recognizable. What if IN-vid could attract more people to visit those pages or maybe increase the recognizability? Could it make the competition fairer? I could imagine that the content creators would compete to satisfy their genre algorithm instead of following the trends and IN-vid could add more metrics for different categories that more suitable to the category than generalizing all of them. Just my thoughts though, what do you think?
The sailor
The sailor दिन पहले
Subscribe new video in-vid.net/video/%E0%A4%B5%E0%A5%80%E0%A4%A1%E0%A4%BF%E0%A4%AF%E0%A5%8B-JGQR_WWFzm8.html
AutoTechWorld दिन पहले
Very nice video. Thank you very much for sharing this info 👍
Anym 2 दिन पहले
I mean veritasium you also have to take into consideration that if someone has alot of people they're subbed to, your video might show up less simply by the fact that there are too many vids in the sub box
Anym 2 दिन पहले
Morgz and Elisocray are literally the definition of malicious clickbait lmao
Jonathan Hull
Jonathan Hull 2 दिन पहले
Very Interesting. I am glade you shed a little light on this topic so I can do my part on how to limit my useless intake of 💩on my Thumb nails!! Lol
None View 1
None View 1 2 दिन पहले
Whats for sure, you get your watch time on this video.
Paul Story
Paul Story 2 दिन पहले
Thanks. Brilliant presentation. My son has a video that’s done 2,000,000 Views and videos that have done 100’s. This explains why.....thanks.
Real Talk With George Show
Real Talk With George Show दिन पहले
Paul Story brother I don’t get it! Ugh. Too much bs
Kyïv stuff
Kyïv stuff 2 दिन पहले
I like the startup type presentation of this video
Kelvin Chiu
Kelvin Chiu 3 दिन पहले
For the first time last year, I attended a IN-vid meetup in London. I kid you not, for the entire hour I sat there, all they talked about was "the algorithm". Over an hour in, someone finally asked "who's on IN-vid for fun?" and only myself and one other put our hands up. I was and still am so disappointed and sad. The community and culture has grossly changed. And I don't blame them, I totally understand it... IN-vid has turned into an entertainment platform, rather than a creative one. IN-vid prioritizes audiences over creators - because audience brings advertising and advertising brings $$$. What ends up happening? People are making videos for their audience, not for themselves. And as you've so greatly presented and summarised, this is why many "content creators" are sadly burning out.
Kuba Dżejkob
Kuba Dżejkob 13 घंटे पहले
Yup. Every coin has two sides. More people make careers as IN-vidrs, but then, because of the competition, you realise again that after all you do have to sell yourself to make money.
yeldawashere 3 दिन पहले
so what is the matrix?
winner winner
winner winner 3 दिन पहले
jinu title in korean he wont get that trending T_T he should have named his title sexy in-vid.net/video/%E0%A4%B5%E0%A5%80%E0%A4%A1%E0%A4%BF%E0%A4%AF%E0%A5%8B-dzUALQqbARo.html
Northstar America
Northstar America 3 दिन पहले
This video is informatively intriguing. I was not expecting the depth in your artistic measure how you explained everything, but it makes sense. I appreciate your time and effort with how you put it together. I learned something valuable here!💯
Carla Ferraccini
Carla Ferraccini 3 दिन पहले
Well... as long as you deliver the click bait in the video, it's fine
Carla Ferraccini
Carla Ferraccini 3 दिन पहले
Algorithm rewards the videos I hate the most?! the 1h videos about nothing?! Now i'm mad
The Audio Family
The Audio Family 4 दिन पहले
This was quite interesting
Lucas Wang
Lucas Wang 4 दिन पहले
lmao mr beast is the goat
Dean Rehder
Dean Rehder 4 दिन पहले
I watch and enjoy all your videos. I think YT's motivation is dubious at best. I have subscribed to your channel on LBRY and get regular notifications of new stuff. I believe if you keep producing quality videos, you will get the views you deserve, ie people truly interested in the subject matter, and not because of the click-bait thumbnail. Thank you for putting in the effort.
Colten H
Colten H 4 दिन पहले
“Statistically you are ignorant of everything on IN-vid” I love this channel
Gaarp Kobayashi
Gaarp Kobayashi 4 दिन पहले
Wow! That was awesome video Ve! You nailed the topic!!! Thank you! ...your channel is the only one among dozens I'm subscribing I just HIT THAT BELL for! Really well done:)
Susanta Mahakud
Susanta Mahakud 4 दिन पहले
No doubt your videos have the content which will last for ever. I wish IN-vid find some mechanism to identify and parameterize such contents so that they have certain priority to come above/top. If they are not doing so, soon it is going to become a junk yard. ... Regarding this particular one, I have never thought the flip chart presentation could be so interesting and interactive. I understand the time and effort you have put behind the same. I have seen many of your videos. But this is the one will there in the mind & heart for years. When ever I will speak to my colleague and friends I will ask them to watch this video to know 'How beautiful flip charts could be'. Excellent work. Your dedication is reflecting.
shruti seth
shruti seth 4 दिन पहले
go for it...
DesolateTree 5 दिन पहले
Maybe rather than having one whole audience, form an algorithm that can change for different viewer types. I have a select few creators that I want to see all content from. Some (probably most) people use it to find the newest sensational videos. The current algorithm seems to be geared for the latter, as that's where the money will be made for IN-vid. That being said, I think most of the complaints are coming from the slower paced folks like myself, who want a consistent experience when getting on the platform. Maybe an algorithm can use more metrics to determine suggestions for an individual, and then increase viewer retention and satisfaction for more people rather than only going for the majority.
Glenn Krieger
Glenn Krieger 5 दिन पहले
Derek is a naturally good speaker in his own right. However, kudos to Maria Raykova who made the diagrams and flip board for Derek to use. The combination of the two didn't disappoint. Great info. Eye opening.
Troy McCormack
Troy McCormack 5 दिन पहले
Derek, there comes a point where we get so many notifications in life that they no longer serve their intended purpose. Ive enabled notifications solely for Veritasium. Your content has always been of consistently high quality, and I cant think of a more deserving person to receive my viewing time. Keep up the awesome work.
cloud9land 5 दिन पहले
I rang the bell 👍🏻
TyrellFM 5 दिन पहले
You are blowing my mind!
My Son's Mother
My Son's Mother 5 दिन पहले
You left off something important at the end. The difference between the clear bell and the filled in black bell. The clear bell only showed subscribers some of your videos. The filled in bell shows all videos to that subscriber.
EozTheNew 6 दिन पहले
The bell gives me a desktop notification every time a new video is uploaded, yes? That's not what I want. What I want is a list, in reverse chronological order (newest to oldest) of all videos uploaded by all the channels I'm subscribed to. This already exists: IN-vid URL /feed/subscriptions and now I've checked the channels individually to confirm, 100% of their videos end up on my subscription feed. NOT the front page, which is defined by algorithms, but the reverse chronological subscription feed. If we want to change how IN-vid operates for the better, stop using the front page! Start doing the hard work, as viewers, and actually search for videos, give every video a fair chance whether it has 5 views or 5 million views. Sticking only to the popular videos forces IN-vid to change things up through the algorithm, which in turn encourages content creators to "game" the algorithm, which makes the experience more frustrating and less transparent for viewers.
PairedPrototype 6 दिन पहले
So far, I haven't actually subbed because I felt it was pointless as YT decides what it wants to show anyway, and somehow I keep seeing your videos and enjoying them, so... I'll give your bell a tickle, sir o7
Chris Allington
Chris Allington 6 दिन पहले
There is one other way besides the bell. Be a selective viewer. By now, the algorithm has learned that some viewers are less reachable by clickbait. Every Veritasium video is suggested to me, because it is one of the few things I will watch. Be a selective viewer, and IN-vid will release you from clickbait prison. A few years ago, I would ignore entire screens of thumbnails and type in searches, trying to think of less common names for things I enjoy. For example, I would type holography instead of hologram. The algorithm pretty much just shows me my subscriptions now, and suggests new channels.
Wat'onsed Lee
Wat'onsed Lee 6 दिन पहले
This leads me to wonder how IN-vid algorithm arranges comments.
Tea with Liya
Tea with Liya 6 दिन पहले
Recommended for you (as I'm watching the video): why are 96 million black balls on this reservoir? The algorithm really does decide what we watch. And the clickbait - I don't like it, you don't like it. But we've got to do it if we want to win on this platform
Flat ED
Flat ED 6 दिन पहले
Going viral: this is what humanity has come to.
Yimen kanj
Yimen kanj 6 दिन पहले
am I satisfied? YES. Thank you
Feo Kozmin
Feo Kozmin 6 दिन पहले
Reminds me of Elon Musk for whatever reason
Randal Turner
Randal Turner 6 दिन पहले
The quality of your videos are equal to and in many cases surpass what you would see on TV which is hard to find on youtube these days. you put a lot of care and work into the videos with accurate information - well researched and articulately presented. Look forward to seeing more in the future :-)
Bruno Silveira
Bruno Silveira 7 दिन पहले
Man, incredible video. I can't believe momeone apologizing for clickbaiting e proving why is necessary! probs
4GArt 7 दिन पहले
Very good information ❤️❤️❤️
johnnydangandco 7 दिन पहले
Great job brother, see you at 6 million!
johnnydangandco 7 दिन पहले
WATCH MY VIDEO FOR FREE GRILLS! (Watch it a million times that is)
marcijunebug 7 दिन पहले
Loved this presentation, just discovered the channel! 👍
Minox sta
Minox sta 7 दिन पहले
When you asked how to change the platform/metrics I was thinking ratings of how much the person enjoyed the video, and I see that's already coming, so I'm looking forward to that!
Stephen Morrish
Stephen Morrish 7 दिन पहले
The link I use to open IN-vid is to my subscriptions in-vid.net/u-feedsubscriptions I don't much care for IN-vids algorithm. I find new content creators from the suggested "Up next" but most often it will be something posted on Reddit or Twitter by someone. Getting your audience to open IN-vid from their subscription feed might be the most powerful way to make sure your content is seen by your fans.
The likes for this video dont go over 187.000 hmmmmmm...
wicked hours
wicked hours 7 दिन पहले
That is really informative video.
Cornelius Zaius
Cornelius Zaius 7 दिन पहले
Got to the end; Geez quit drinking the kool-aid man. It's over. You're already jumping through stupid hoops hoping to get scraps. Promote yourself for yourself on either a neutral or your own platform and deal with the reality that that's the only sustainable way.
Cornelius Zaius
Cornelius Zaius 7 दिन पहले
IN-vid is not a career. It's not a place to make lots of money. It never was. It was always somebody else's platform designed specifically for maximum exploitation of the people creating content for it. This is reaching a crescendo, and can only go on so long. Soon there will be a handful of the old typical IN-vidr who have the resources and resolve to basically sit at a computer 16 hours a day or more optimizing this and that for a fraction of what they once made. Then there will be the new majority; big name legacy cable networks; everyone else is doomed. It just took a long time for a lot of optimistic suckers to recognize what those of us who have been on the Internet since the 80's know; somebody else's platform is never, ever for your benefit.
Asir Ajmal
Asir Ajmal 7 दिन पहले
Thank you. Just subscribed and rang the bell. Also chose "all"
John Kilo
John Kilo 7 दिन पहले
I think the CTR tends to force the click baiting as you point out and I think it is somewhat inevitable using the CTR metric. But, I do think there's a better way. I think there should be a ranking system that is activated after watching for the 7 minutes. In other words, if the viewer has watched the video for a decent amount of time he will be forced to rank the video on a scale of 1-5 or whatever. And the videos with the higher ranking continue to rise, while the videos with the lower ranking (which are assumed to not actually deliver to the viewer what he thought he was going to get.) This way the viewer is actually ranking the algorithm's success in delivering content that the viewer is satisfied with. This would also discourage click baiting because the behavior that drives click baiting tactics would be discouraged.
mata langit
mata langit 7 दिन पहले
I always subscribe channels that I'm interested. Disliked every videos that I don't like. I generally avoid clickbaits especially from unknown channels. Sometimes I like the videos too if it's something that very interesting. At some point IN-vid algorithm doesn't make any recommendations other than channels that I'm already subscribed to because I disliked like 99% of their recommendation. I want to see new interesting channel but the what they showed me was brainless clickbaity videos. What do they expect? I would like them? Subscribe them? No way! Dislike is what they deserve and sometimes report for spamming useless videos. Watched Mr beast' video once never click them again. He's just flexing his wealth not interesting at all.
Dan Franco
Dan Franco 8 दिन पहले
add "real titles" in the description or in the intro of the video :) This video was really good btw.
Grants Pass TV Repair
Grants Pass TV Repair 8 दिन पहले
It seems to boil down to just a few principles. Good titles, and produce interesting content that keeps people engaged for as long as possible.
Sevana 8 दिन पहले
Very insightful. You just provided us with an honest, detailed, and interesting explanation. Thank you for sharing your thoughts with us via such a high-quality video.
Brian Kenneth Kondas
Brian Kenneth Kondas 8 दिन पहले
for those who have very little subscribers it’s good to know that is not important unless those subscribers ring the bell. IN-vid video performance is based on video thumbnail image, title, and audience interest in that topic.
Nelson Watson
Nelson Watson 8 दिन पहले
This video was highly informative about why I'm seeing so many creators use these wacky thumbnails. It's funny how the thumbnails are meant to make videos stand out, but they're already sort of cliche'. I was briefly interested in online marketing and noticed these thumbnails more because they're so prevalent in that niche. While being on IN-vid is sort of selling yourself, the tactics that are having to be used are reminiscent of the image some people have of a used car salesman. As I kick around ideas for making my own IN-vid channel, it becomes clear that the platform itself is sort of the Lucy Van Pelt of the process. Yanking that ball away before all the Charlie Browns on the platform can kick. Definitely not whining here, just commenting on what I've learned through your video and others discussing this topic.
totalh8 8 दिन पहले
I can only like this so much... There needs to be a LOVE button!!
Jeong-hun Sin
Jeong-hun Sin 8 दिन पहले
03:04 The right-most one is retarded. Look at its eyes...
Umang Prajapati
Umang Prajapati 8 दिन पहले
The best solution is : Stop Custom Thumbnails
Andrew Aker
Andrew Aker 8 दिन पहले
Good video dude. Thanks for sharing your insights! I didn't even know I had to ring the bell to be notified! I thought that's what subscribing would do! Your bell has been rung today sir!
Vincent Spiezio
Vincent Spiezio 8 दिन पहले
You seem a little bummed that this is where things went. So, let me tell you that I haven't seen a Veritasium video in about 4 years. I searched your channel tonight purely because I remembered the video content and quality is actually pretty good. So kudos on that.
Perks 8 दिन पहले
found your channel through a different video, but the 96 million balls video is in my recommended right now (and repeatedly) so I'm going to watch it because you seem genuine and this was a fantastic video.
Drop mop the kiwis
Drop mop the kiwis 8 दिन पहले
What if all the science IN-vidrs just left and made some other for the people who want to watch that and the people who want to watch games can go to another site on IN-vid kind of like the category section 🤔
Esther Lao
Esther Lao 9 दिन पहले
Really helpful video....I'm small youtuber, would love to support each other
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