Why Post Malone Is So Damn Catchy (HBO)

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Face tattoos, unkempt hair, and beer-swilling aren’t the typical blueprint for pop stardom. And yet, we still have Post Malone.
He’s one of the most listened-to and inescapable artists of the moment, and his music has broken commercial performance records previously held by The Beatles and Michael Jackson. But for every Posty fan, there seem to be even more people confounded by the idea that he has fans at all.
VICE spoke to Berkeley College of Music songwriting professors Kareem Clarke and Brian “Raydar” Ellis to discuss the Post Malone phenomenon. They credited his repetitive rhythms and melodies and strategic song structure as major players in his music’s popularity potential. Another advantage? His average singing voice.
“You know, it's different from a Beyonce when she sings ‘Love On Top’ you know when she gets to the part where she modulates, in other words she goes from from one key to a higher key to a higher key,” Ellis explained. “When she's doing that, at a certain point the average listener is just not going to be able to follow, like they can't […] For artists like Post or artists like Rihanna, they tend to just work inside a specific, limited range of notes that complement their voice but also complement the average listener.”
Looking at his music and persona in aggregate, it’s clear Post Malone is the beneficiary of a rare confluence of factors that almost predestine him for mass popularity. The formula is covering all his bases at once.
His songs are easy for everyone to remember and sing. His music pulls from multiple genres without ever fully committing to one. He’s a pop star and a populist. He does beerbongs and he drives Bentleys.
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VICE NewsVICE News TonightVICE on HBOnewsvice videovice news 2018post malonewhy is post malone so damn catchymusicartistpost malone vicepopulismbentleyspost malone face tattoopop musiccomercial the beatles michael jacksonposty fansrihannarhythmmelodymusic breakdownexpert opinionmusic criticpost malone popularitytalentmusical

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टिप्पणियाँ 1 540
Wesley Brookman
Wesley Brookman 6 घंटे पहले
Wow haters gunna hate
Gorilla Go
Gorilla Go 16 घंटे पहले
Ugliest video ever. Why so many unnecessary effects? Looks like a kid was given the task to go crazy with weird effects
dylan peritz
dylan peritz दिन पहले
Lotta salt in the air
Ricky Connelley
Ricky Connelley दिन पहले
Anyone who attains fame overnight here in U.S. will have a bunch of ppl trying to define why it’s a fluke just so they can feel ok about being unsuccessful. It’s been going on for years. They did it to Robert Johnson saying “He sold his soul” lol. In reality if u have some talent, work really hard, an have a lil bit of luck and timing you can blow up in the music industry. Post is just like his music, not one thing great but a mixture of great things..
sultown 2 दिन पहले
V(ox)ICE News
Johl Emtage
Johl Emtage 3 दिन पहले
Post Malone just knows what his fans like and sticks to that. He's probably the best artist right now in my opinion and I feel that he receives too much hate. All love to him.
gosumonkey 3 दिन पहले
Why does youtube keep putting this trash in my feed?
Mike F
Mike F 4 दिन पहले
Lol they had to reach and find a way to make this about race... I imagine it’s protocol for a vice video at this point.
B4d7ss 4 दिन पहले
He's a white country boy who makes rap music. Not too hard to piece together.
Mike D
Mike D 5 दिन पहले
Song Writing Professor - like the Dentist that calls himself a Doctor
NEQXY 5 दिन पहले
He might not even know he has some formula, he just doing his thing
Daniel terentyev
Daniel terentyev 7 दिन पहले
garbage race baiting vice back at it again
nickcon 7 दिन पहले
Cool video. Until they threw the race card in for no reason.
Bad Hairlines
Bad Hairlines 7 दिन पहले
yo imagine actually getting triggered by an opinionated video about a pop artist that happen to bring in race for like 15 seconds😂
Tomasz Niezgoda
Tomasz Niezgoda 7 दिन पहले
nice, but exhausting editing
Rinzler380 7 दिन पहले
He clearly is from the future”
Jade S
Jade S 7 दिन पहले
you know what is unique though.. stupid ass news channels using someone else's fame and success for a quick buck. This shit is truly original for real, good work fellas
Jade S
Jade S 7 दिन पहले
Youre trying to say that because his music is reptitive and diatonic its not unique?? Its not just about the notes its what you do with them . Tons of songs stay in key. nobody is saying he's mozart but hes unique, youre all tripping vice.
Allan Ren
Allan Ren 7 दिन पहले
stay in ur lane vice this is vox's job
Allan Ren
Allan Ren 7 दिन पहले
did vice literally credits posts succes cuz hes white?
J L 8 दिन पहले
Cuz his musics good duh
The Brown Connor
The Brown Connor 8 दिन पहले
people love to be offended. lol post is dope af
Big Gansgsa
Big Gansgsa 9 दिन पहले
Walter Langkowski
Walter Langkowski 9 दिन पहले
Alright who gave these two the hatoraid? I can make a playlist of Post Malone and everything he made and never hit skip one time. Also I enjoy watching his live covers of other people’s songs especially rock songs
Anastassia Fowler
Anastassia Fowler 9 दिन पहले
Media makes everything mundane and racial. 😑
Cheri Stuve
Cheri Stuve 9 दिन पहले
I thought it was interesting how they broke the song down. I didn't realize that much went into a song
txniz 9 दिन पहले
because he's a good artist smh
Krevin 10 दिन पहले
Love yah posty, keep rockin and doin you mate. I tip mah cigar to you
Rambo 10 दिन पहले
😂😂😂😂😂 vice is a joke now.
Brian Calderon
Brian Calderon 10 दिन पहले
Not to hate on post but the song rockstar was ghost written by Joey bada$$ (underrated rapper).
Jack Smith
Jack Smith 10 दिन पहले
vox???lol vice going to shit
Maximus Decimus 
Maximus Decimus  10 दिन पहले
KAMENG BENGDE St 10 दिन पहले
This video is not catchy at all
Matt Parker
Matt Parker 10 दिन पहले
Love his music but those tattoos are ridiculous
Justin Paul
Justin Paul 10 दिन पहले
Post Malone is catchy cause he is Post Malone very simple
Rilly Jo
Rilly Jo 10 दिन पहले
Went dbl play with no promotion. Bet the label loved that
B Elston
B Elston 10 दिन पहले
Vice thinks post Malones voice and looks are average. Good to know. Not. Dicks.
Sportysport 10 दिन पहले
This video was about 10 seconds short of calling white privilege the reason for Post's success.
Muhd Hzwn
Muhd Hzwn 11 दिन पहले
His videos with h3h3 really showed me that he's really just a genuine dude.
DORIAN PRIME 11 दिन पहले
People who are afraid analyse the parts because they dont understand how to make the whole
DORIAN PRIME 11 दिन पहले
Stop trying to analyze things just live
Obak King
Obak King 11 दिन पहले
Hes just a good person and singer dont hate
REALITYobservationalist 11 दिन पहले
A mad scientist capitalist in the field of pop music
MB Porter
MB Porter 11 दिन पहले
This video was repetitive. Catchy af.
Nawar Salim
Nawar Salim 11 दिन पहले
The only reason he is catchy is because you can understand him
Edgars Nezinu
Edgars Nezinu 11 दिन पहले
I don't know who he is and i don't care ...Just wondering how he is so popular if i don't know him ROFL
Lucad 11 दिन पहले
i dont know if theyre talking shit or complimenting him, and why tf bring race into it LOL
M G 11 दिन पहले
The song in the background... Just Fire
AARon PLate
AARon PLate 11 दिन पहले
Haters... they sounded like a racist kanye promoting beyonce and belittling post.. gtfo..
AARon PLate
AARon PLate 11 दिन पहले
She's no Aretha Franklin or Diana Ross or whitney houston..
AARon PLate
AARon PLate 11 दिन पहले
Beyonce isnt all that.. get over it..
Manhi 11 दिन पहले
If just one person reads this, it'll honestly make my day. I'm an producer from Algeria & I know people write this all the time but I believe me I'll be the one you'll be happy you listened to , If one person could give this a thumbs up you'll be one step closer to helping a man's dreams come true , I swear I don't suck and you won't be disappointed , Just give me one chance and 3 minutes of your time. Thank you
justkidding 11 दिन पहले
"Face tattoos and unkempt hair aren't usually a formula for pop stardom" What? 🤨
MrBobbyDolow 11 दिन पहले
So much spite
Mexican Bev
Mexican Bev 11 दिन पहले
I can hear “better now” echo in my head and I love it.
Dino velvet
Dino velvet 11 दिन पहले
Lol pop defined by melody or melanin
Muhd Dck Ibrahim
Muhd Dck Ibrahim 11 दिन पहले
I'm Black & you guys are just a bunch of of haters, and yall should also stop acting like you know much about music. The real reason post is very popular and loved is his unique voice and enticing manner of approach to every instrumental, period. STFU. Hey vice, are you guys out of shit to document? What a bunch of losers.
Dino velvet
Dino velvet 11 दिन पहले
Repetitive because he is not talented ain't got word play and oh yeah repetition is the number one form of brainwashing
burdy 11 दिन पहले
Yeah... they’re white? And?
El Jefe
El Jefe 11 दिन पहले
So basically he is a talentless hack
Zimri Hinshaw
Zimri Hinshaw 11 दिन पहले
He might wear the formula on his sleeve, but that doesn’t mean that his music doesn’t come from the heart and have real feeling behind it.
Spikes Hostage
Spikes Hostage 11 दिन पहले
I know he's pop but some of his music is like or is rap.
Mike alll
Mike alll 11 दिन पहले
The problem is people like the "experts" dont actually know how to create good music. They just know how to teach. If you can't do, teach. And they hating on my man just cause he's white.
Tyler Stefanic
Tyler Stefanic 11 दिन पहले
I love how it's a "formula" they can spit but can't synthesize themselves. funny how that works.
Sharp ShooterZ71
Sharp ShooterZ71 12 दिन पहले
Post is Talented, Post is a well rounded respectable, hardworking, & humble artist! No matter how many people try to break down is music and style and try to pick away at it and try to degrade his style you can't say he's not gifted! Post is Genre-less Post is just, Post! 💯
a Human just Being
a Human just Being 12 दिन पहले
But it's out of my control...oh oh that oh oh=simple yet genius #hook
Gary Brown
Gary Brown 12 दिन पहले
I bet he don't write all his music ...wtf ....
Gary Brown
Gary Brown 12 दिन पहले
But he didn't write Rockstar though ..joey badass then wtf......
Hard Worker
Hard Worker 12 दिन पहले
Wow music is on the decline. Blows my mind what folks calling talent
Snap Back
Snap Back 12 दिन पहले
I like post his music 🎶 post is dope
Denied- Gaming
Denied- Gaming 12 दिन पहले
Really dont know what all the hate is about. I liked the video
KEMETE101 12 दिन पहले
Any White artist will always do better than a black artist doing the same type of music. Not only will he get radio play on the black or urban stations, he also gets play on the pop stations that do not play the black artist that play the exact music, just like Emiem, Elvis, Maddonna, Britney they will be 10x more successful because of the population of US and radio station bias. No white station is gonna support a black pop or rap star singing to little white girls on the radio. They are not gonna promote black males as sex symbols to their youth plain and simple.
Laptev Media
Laptev Media 12 दिन पहले
I respect him because he seems to be a really nice guy but his music is trash. The thing is that the average music consumers like this kind of less demanding music.
ebruceii 12 दिन पहले
That moment when all the Brad‘s Chad’s and Becky‘s find out exactly why the music that they love is absolute garbage LMAO
Joseph Smith
Joseph Smith 12 दिन पहले
Lester Curry Gaming
Lester Curry Gaming 12 दिन पहले
Why do they have to bring race 😂 wtf
Linked 12 दिन पहले
Culture Vulture backed by an army of whites. need i say more?
Yavuz Baysal
Yavuz Baysal 12 दिन पहले
Post is like McDonald’s
Derek Conrad
Derek Conrad 12 दिन पहले
His music is meditative. It slows down the brain waves.
jayteso 12 दिन पहले
In other words, his listeners have double-digit IQ's.
CEDES 12 दिन पहले
Post Malone isn’t average.
M K 12 दिन पहले
It's catchy 'cause he's creative and unique. His voice carries the melody instead of the beats doing that.
David Quintero
David Quintero 12 दिन पहले
I watched this twice. Just to make sure I'm not mistaken. This is so negative. How about a little bit more praise for being himself. As a person that listens to many different genres of music, spanning multiple decades, I can say Post is unique, genuine, and a true artist. Keep doing great things. We love you!
author 12 दिन पहले
*OnLy tWo oF thEm wERE bLAcK* jeez u guys r such losers...
Charlie Cordero
Charlie Cordero 12 दिन पहले
0:30 News, posty it is popular for his music according to 2 professors of berklee.
Aaron Cantu
Aaron Cantu 12 दिन पहले
I like how this video shows how lazy and complacent the mass majority of listeners are. Maybe one day we'll demand more of our music artist, so that they won't literally be rewarded for saying a phrase on repeat for an entire album. Until then enjoy it while you can post.
Robot Ace
Robot Ace 12 दिन पहले
That race comment was so unnecessary.
Marcial Ortiz
Marcial Ortiz 12 दिन पहले
Who else kept trying to clean their screen thinking it was dirty but it was just the video
Croaton 12 दिन पहले
What a useless job.. ‘song writing professor’
Davido Star
Davido Star 12 दिन पहले
You’re so annoying you had to bring race into music 🙄
kushal rai
kushal rai 12 दिन पहले
its easy He writes and sings from the heart and we love it .
ethr95awd 12 दिन पहले
vice wears its agenda on its sleeve - we see right through you and because of this you are dismissed
Trash guitar
Trash guitar 12 दिन पहले
Because he repeats himself that’s why
Lionel Bluecobrakai
Lionel Bluecobrakai 12 दिन पहले
song writing professors, aka couldn't come up with their own shit so just sit atop their little hill and belittle someone who has proven that he is talented. I listen to music to relax, to enjoy myself, to gain catharsis, I don't listen to music just because it's complicated or intricate, I listen to it if it sounds good. Smells like teen spirit is repetitive, Bohemian Rhapsody isn't, both are phenomenal songs. Neither is implicitly better or worse. Adding the race portion at the end shows this video for what it is. The musings of jealous bitter people.
vinpin 12 दिन पहले
Was this a video by vox?
Kunaal Uppal
Kunaal Uppal 12 दिन पहले
Music is dead
James Xu
James Xu 12 दिन पहले
i dont get it are they praising him ?
amphetamean-queen 12 दिन पहले
Oh god, I'm that person who hasn't listened to a wide range of stuff over the course of many years, so Post sounds unique but no, he's wearing his formula on his sleeve...really??? Is it that simple? Can't he just be a good composer and not have a formula?? I'll go with the last question and continue being the old fart that I am.
Jeff Lombardi
Jeff Lombardi 12 दिन पहले
All I know is Post Malone loves Olive Garden. “ when you’re here, you’re family”
Jose Martinez
Jose Martinez 12 दिन पहले
Post Malone... catering to the simpleton crowd 👍
Ramon B Media
Ramon B Media 13 दिन पहले
Post Malone + Nickelback!
Susan Leitch
Susan Leitch 13 दिन पहले
Post Malone is unique and extremely talented. That is the reason why he is so successful. But, haters will be haters.
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