Why Post Malone Is So Damn Catchy (HBO)

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Face tattoos, unkempt hair, and beer-swilling aren’t the typical blueprint for pop stardom. And yet, we still have Post Malone.
He’s one of the most listened-to and inescapable artists of the moment, and his music has broken commercial performance records previously held by The Beatles and Michael Jackson. But for every Posty fan, there seem to be even more people confounded by the idea that he has fans at all.
VICE spoke to Berkeley College of Music songwriting professors Kareem Clarke and Brian “Raydar” Ellis to discuss the Post Malone phenomenon. They credited his repetitive rhythms and melodies and strategic song structure as major players in his music’s popularity potential. Another advantage? His average singing voice.
“You know, it's different from a Beyonce when she sings ‘Love On Top’ you know when she gets to the part where she modulates, in other words she goes from from one key to a higher key to a higher key,” Ellis explained. “When she's doing that, at a certain point the average listener is just not going to be able to follow, like they can't […] For artists like Post or artists like Rihanna, they tend to just work inside a specific, limited range of notes that complement their voice but also complement the average listener.”
Looking at his music and persona in aggregate, it’s clear Post Malone is the beneficiary of a rare confluence of factors that almost predestine him for mass popularity. The formula is covering all his bases at once.
His songs are easy for everyone to remember and sing. His music pulls from multiple genres without ever fully committing to one. He’s a pop star and a populist. He does beerbongs and he drives Bentleys.
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लिंक लोड हो रहा है.....

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टिप्पणियाँ 1 440
Brooke Bilker
Brooke Bilker 11 घंटे पहले
"...melody or melanin " are you serious? Just because they both start with MEL doesnt mean you have to connect them! It aint that deep
pompay subba
pompay subba दिन पहले
I thought he got Pulitzer or something .. But nay ... #cole world here ..
DUNNISHER 82 दिन पहले
He is a lazy writer like all other post 2005 musicians . Guy is trash . Try spitting over a gangstarr beat , he'd be flipping burgers at bk real quick . Fat hack
Jota Soares
Jota Soares दिन पहले
the more complex the song is... the less people it appeals to! so ye... simplicity and repetition/simple patterns makes most songs more 'enjoyable' (?!) There are lots of songs with only 4 chords that are world wide famous!!!
Jimmy Wallace
Jimmy Wallace दिन पहले
That's not really correct tho... songs like BoRhap are pretty complex and still popular
Jake Pearson
Jake Pearson दिन पहले
melanin or melody
roltthehunter 2 दिन पहले
Post is likable and people want to see him succeed, He is a champ. Also the ending of this was a bash on the fans, I think it was a bit of a punk move by them, really shows their character or lack thereof.
DCC 2 दिन पहले
this is so rude
Zatarra Dantez
Zatarra Dantez 2 दिन पहले
Drake is as much white as he is black. Why does it even matter........ exactly!
Chelsey Leigh
Chelsey Leigh 3 दिन पहले
This is what bitterness looks like my friends...
rockman298 3 दिन पहले
Why dont these guys make a song if they are professionals in the area
Clesarie 4 दिन पहले
Cause he makes music that people wanna hear and its versatile enough to appeal to a wider audience than most people. Also this video is a douche bag haters video. Everyone always says how easy and formulatic shit is to do yet they're not as successful. If its so easy why arent you out there making tons of money.
landshark616 5 दिन पहले
I don’t think he woke up one day and said I have to make music for my critics , he is just doing his thing plus his music yeah just gets you ina. Good mood .. he is simple yet creative I don’t know to many artists who can flow have nice beats and yet play guitar ..
Carol Wiley
Carol Wiley 6 दिन पहले
So I feel like basically they r saying he has no talent he's brain washing us.. what a load...💩. He's here, he's talented and he's gonna be around awhile... Let the brain washing commence..😵
KIDSVEVO@ 6 दिन पहले
You can smell the jealousy of the two men talking about post...
Jo Berg
Jo Berg 9 दिन पहले
This is nonsense..try to rap along to his lyrics and you stumble on the words. He's a genius.
cm53 9 दिन पहले
These 2 guys hella jealous of posty songwriting talent. I do listen to a lot of music and I love post malone. So their comment at the end was just bitter...it's okay guys, you are 2 failed musicians 👍 but don't be bitter
alyisdead 10 दिन पहले
I don’t even like his music, but I like him, he’s the nicest and most polite rapper I have ever seen; I caught him on tv by accident and couldn’t change it because I couldn’t find my remote, and I was blown away by how kind and respectful he was, it’s crazy. Like, the phrase “Don’t judge a book by its cover,” absolutely fits with him.
je co
je co 11 दिन पहले
or you can just say he is a Genius
Sahay Ray
Sahay Ray 11 दिन पहले
In Posty we believe!!
Jan Mavin
Jan Mavin 12 दिन पहले
Bullshit. Posty is great. That's it.
Tommy Loika
Tommy Loika 12 दिन पहले
Still don't know any of his music
Mikethedude22 13 दिन पहले
MLK Jr. - "Not judged by the color of there skin but by the content of their character.." Vice - "But what if it's there skin color tho..?"
Michael Bryan Lao
Michael Bryan Lao 14 दिन पहले
face palm, i thought he was swae lee . .
The Gerd of Yore
The Gerd of Yore 14 दिन पहले
*Vox wants to know your location*
Joe 15 दिन पहले
Someone's jealous.
Beav 15 दिन पहले
If someone’s trashing you it’s because they noticed. That’s all the fuel anyone needs to keep on rolling while feeding off the shade. Continued success son you do you.
Joseph Torres
Joseph Torres 16 दिन पहले
No one is doing what hes doing, in the way that hes doing it. That makes him a genius.
FreakWeirdoGeekHero Studios
FreakWeirdoGeekHero Studios 16 दिन पहले
He is a folk singer deep down. And folk music always wins
Cherry Doof
Cherry Doof 17 दिन पहले
Boy you better believe I’m gonna turn up that volume and try to hit all fo them Beyonce keys 😂😂😂
jr dock
jr dock 17 दिन पहले
there are so many songs on that list that dont even start with a chorus smh
tommunist10 18 दिन पहले
Take my like, then take 10 more. Beautiful. Thankyou for paying attention. Seriously, seriously thank you.
tom colbey
tom colbey 18 दिन पहले
haters gon hate
Johnny Doe
Johnny Doe 19 दिन पहले
No it's just that he's a little lazy and likes the hook so he decides to repeat it which I kind of enjoy
Kami 24 दिन पहले
I listen to ALOT of different music like literally every genre and beyond and im not even a big fan but saying post malone is not unique is a retarded statement
Kami 24 दिन पहले
Vice taking Ls alot lately
JAY 26 दिन पहले
I luv the editing of this video
Jimmy Wallace
Jimmy Wallace दिन पहले
They ripped it off of vox lmao
Call him what ever you want....but he is not hip hop
Spacey महीने पहले
Can we ban Vox from the internet?
Dillon Rust
Dillon Rust महीने पहले
This video is very manipulative and “formulated” as well. Nice ending Vice we see what you are trying to do here.
Ethan Penrod
Ethan Penrod महीने पहले
Why isn't he classified as a rapper? Maybe because he's a singer... I don't know...
Jason May
Jason May महीने पहले
Its called melody. Its the reason why any song is popular. Catching a great melody is like catching lightning in a bottle. Some really talented musicians can come out with many good melodies over their career. Like Taylor Swift. Dont listen to these fools that could never write a hit melody try to dissect it. Its popular for none of those reasons.
Jason May
Jason May महीने पहले
Its called melody. Its the reason why any song is popular. Catching a great melody is like catching lightning in a bottle. Some really talented musicians can come out with many good melodies over their career. Like Taylor Swift. Dont listen to these fools that could never write a hit melody try to dissect it. Its popular for none of those reasons.
Nathan Phillips
Nathan Phillips महीने पहले
Stop hatin niggaa
Ray Dyk
Ray Dyk महीने पहले
Why so many dislikes though 😲
SincerelyWilliam महीने पहले
Haha, people are mad in the comments because this video speaks the truth
Mr Original Abides
Mr Original Abides महीने पहले
White and makes really good hip hop.......better make a video putting him in a negative light. Vice are a bunch of pathetic wimps.
rock and roll
rock and roll महीने पहले
Just to show my display pic I have to comment so u guys can know I am post fan
Aditya Dixit
Aditya Dixit महीने पहले
Why divide based on race even in music? Music is supposed to bring people together... I mean I listen to Hindi and Punjabi songs all day.. but when I listen to Post Malone or MaroonV or any other artist.. it feels good simply because it is different.. music brings people together.. ✌️
Mathew Cameron
Mathew Cameron महीने पहले
He's so popular because he's fucking good! It's not repetitive, it's a complete product of music, from rap flow to rock beat structures and country style ballads all in one. Yeah he might easy to be able to sing along to, but the gravel in his voice provokes honesty, his clothes and style provokes honesty. This guy's music is beyond a specific type of genre, it's all honest artwork. Isn't that what art is? The upmost honesty of the individual presenting and representing the work?
Phillip Smith
Phillip Smith महीने पहले
Not to mention Post touchdown in one of the gayest times in history for music. Mumble Rap???
Eddie Upchurch
Eddie Upchurch महीने पहले
Whatever. These 2 guys talk just to hear their head rattle. I like Post Malone because he puts out great music. Period. Lots of people do what these two guys are talking about, don't care for their music at all. Justin Timberlake and Britney Spears come to mind.
J C महीने पहले
Ah. The race baiting, couldn't-make-it music "professors" lol. Remember kids, if you can't do, just teach.
skyze महीने पहले
Why do people think its bad to like and feel simple, repetetive melodies?
Flavio A
Flavio A महीने पहले
Post Malone is clearly a rapper. Dresses like one, looks like one, his lyrics have base in hip hop, beats are hip hop, and even his singing style is hip hop. He should stop trying to deny it and accept it.
Paul महीने पहले
Or maybe his melodies are just super unique because he’s influenced by so many eras of music
Mugdho Bosu
Mugdho Bosu महीने पहले
He the god
RULE Helpful_killer
RULE Helpful_killer महीने पहले
They are just mad because they cant make good music and posty can... And also when did this become Vox?
Danyal Elia
Danyal Elia महीने पहले
This video is soooooo wrong ....
Merhawi Doe
Merhawi Doe महीने पहले
Is he a popstar??
Greg M
Greg M महीने पहले
Did anyone else keep wiping off their screen thinking black specs were on it? LoL
Wesley Brookman
Wesley Brookman महीने पहले
Wow haters gunna hate
Gorilla Go
Gorilla Go महीने पहले
Ugliest video ever. Why so many unnecessary effects? Looks like a kid was given the task to go crazy with weird effects
dylan peritz
dylan peritz महीने पहले
Lotta salt in the air
Ricky Connelley
Ricky Connelley महीने पहले
Anyone who attains fame overnight here in U.S. will have a bunch of ppl trying to define why it’s a fluke just so they can feel ok about being unsuccessful. It’s been going on for years. They did it to Robert Johnson saying “He sold his soul” lol. In reality if u have some talent, work really hard, an have a lil bit of luck and timing you can blow up in the music industry. Post is just like his music, not one thing great but a mixture of great things..
sultown 2 महीने पहले
V(ox)ICE News
Johl Emtage
Johl Emtage 2 महीने पहले
Post Malone just knows what his fans like and sticks to that. He's probably the best artist right now in my opinion and I feel that he receives too much hate. All love to him.
gosumonkey 2 महीने पहले
Why does youtube keep putting this trash in my feed?
Mike F
Mike F 2 महीने पहले
Lol they had to reach and find a way to make this about race... I imagine it’s protocol for a vice video at this point.
B4d7ss 2 महीने पहले
He's a white country boy who makes rap music. Not too hard to piece together.
Mike D
Mike D 2 महीने पहले
Song Writing Professor - like the Dentist that calls himself a Doctor
NEQXY 2 महीने पहले
He might not even know he has some formula, he just doing his thing
Daniel terentyev
Daniel terentyev 2 महीने पहले
garbage race baiting vice back at it again
nickcon 2 महीने पहले
Cool video. Until they threw the race card in for no reason.
Bad Hairlines
Bad Hairlines 2 महीने पहले
yo imagine actually getting triggered by an opinionated video about a pop artist that happen to bring in race for like 15 seconds😂
Tomasz Niezgoda
Tomasz Niezgoda 2 महीने पहले
nice, but exhausting editing
Rinzler380 2 महीने पहले
He clearly is from the future”
Jade S
Jade S 2 महीने पहले
you know what is unique though.. stupid ass news channels using someone else's fame and success for a quick buck. This shit is truly original for real, good work fellas
Jade S
Jade S 2 महीने पहले
Youre trying to say that because his music is reptitive and diatonic its not unique?? Its not just about the notes its what you do with them . Tons of songs stay in key. nobody is saying he's mozart but hes unique, youre all tripping vice.
Allan Ren
Allan Ren 2 महीने पहले
stay in ur lane vice this is vox's job
Allan Ren
Allan Ren 2 महीने पहले
did vice literally credits posts succes cuz hes white?
Jasper L
Jasper L 2 महीने पहले
Cuz his musics good duh
The Brown Connor
The Brown Connor 2 महीने पहले
people love to be offended. lol post is dope af
Big Gansgsa
Big Gansgsa 2 महीने पहले
Walter Langkowski
Walter Langkowski 2 महीने पहले
Alright who gave these two the hatoraid? I can make a playlist of Post Malone and everything he made and never hit skip one time. Also I enjoy watching his live covers of other people’s songs especially rock songs
Anastassia Fowler
Anastassia Fowler 2 महीने पहले
Media makes everything mundane and racial. 😑
Cheri Stuve
Cheri Stuve 2 महीने पहले
I thought it was interesting how they broke the song down. I didn't realize that much went into a song
TXNIZ 2 महीने पहले
because he's a good artist smh
Krevin 2 महीने पहले
Love yah posty, keep rockin and doin you mate. I tip mah cigar to you
Rambo 2 महीने पहले
😂😂😂😂😂 vice is a joke now.
Ryan Calderon
Ryan Calderon 2 महीने पहले
Not to hate on post but the song rockstar was ghost written by Joey bada$$ (underrated rapper).
Jack Smith
Jack Smith 2 महीने पहले
vox???lol vice going to shit
Maximus Decimus 
Maximus Decimus  2 महीने पहले
KAMENG BENGDE St 2 महीने पहले
This video is not catchy at all
Matt Parker
Matt Parker 2 महीने पहले
Love his music but those tattoos are ridiculous
Justin Paul
Justin Paul 2 महीने पहले
Post Malone is catchy cause he is Post Malone very simple
Rilly Jo
Rilly Jo 2 महीने पहले
Went dbl play with no promotion. Bet the label loved that
B Elston
B Elston 2 महीने पहले
Vice thinks post Malones voice and looks are average. Good to know. Not. Dicks.
Sportysport 2 महीने पहले
This video was about 10 seconds short of calling white privilege the reason for Post's success.
Muhd Hzwn
Muhd Hzwn 2 महीने पहले
His videos with h3h3 really showed me that he's really just a genuine dude.
DORIAN PRIME 2 महीने पहले
People who are afraid analyse the parts because they dont understand how to make the whole
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