Why Post Malone Is So Damn Catchy (HBO)

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Face tattoos, unkempt hair, and beer-swilling aren’t the typical blueprint for pop stardom. And yet, we still have Post Malone.
He’s one of the most listened-to and inescapable artists of the moment, and his music has broken commercial performance records previously held by The Beatles and Michael Jackson. But for every Posty fan, there seem to be even more people confounded by the idea that he has fans at all.
VICE spoke to Berkeley College of Music songwriting professors Kareem Clarke and Brian “Raydar” Ellis to discuss the Post Malone phenomenon. They credited his repetitive rhythms and melodies and strategic song structure as major players in his music’s popularity potential. Another advantage? His average singing voice.
“You know, it's different from a Beyonce when she sings ‘Love On Top’ you know when she gets to the part where she modulates, in other words she goes from from one key to a higher key to a higher key,” Ellis explained. “When she's doing that, at a certain point the average listener is just not going to be able to follow, like they can't […] For artists like Post or artists like Rihanna, they tend to just work inside a specific, limited range of notes that complement their voice but also complement the average listener.”
Looking at his music and persona in aggregate, it’s clear Post Malone is the beneficiary of a rare confluence of factors that almost predestine him for mass popularity. The formula is covering all his bases at once.
His songs are easy for everyone to remember and sing. His music pulls from multiple genres without ever fully committing to one. He’s a pop star and a populist. He does beerbongs and he drives Bentleys.
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टिप्पणियाँ 1 522
Sandeep 2 दिन पहले
I am ur fan bro . 👍👍👍
Chris P
Chris P 3 दिन पहले
He is real.
(O=[][]=O) 8 दिन पहले
wayan wayan
wayan wayan 10 दिन पहले
not for long...not for long
FancyXcornXdog 12 दिन पहले
Just hate if the song sounds good then ok I highly doubt post is trying to trick anyone.
katarzyna247 13 दिन पहले
Hey, I know how we can take the joy out of someone's music: Let's try to make it about race. ..Losers. Vice, if you want to be truly progressive you have to move past this shit. And, although the professors' analysis was fair, the way it came off was like total hate on Post.
KIBanshee9 13 दिन पहले
Everything those guys said that was essentially not-so-subtly criticising Post were talking about musical elements that ALL pop music has. They ALL pretty much stay in one key, keeping everything diatonic, and the rhythms are pretty much the same with minor variations across the entire pop spectrum, hip hop included. And they're ALL wearing the formula on their sleeves.
Cole Plapp
Cole Plapp 25 दिन पहले
Why mention 6 of the artist we’re white it’s so unnecessary
GUCCI BOI 27 दिन पहले
I wanna singgggg like postyyyy And JUSTIN BIEBER
Aaron Something
Aaron Something 29 दिन पहले
Man wth is this
Shawn Jenkins
Shawn Jenkins महीने पहले
Thanks for the "Skooling" guys! A buddy of mine got me listening to the sameness of what is called New Country Music and Post Malone was showing up on those charts too. I'm trying to get a handle on who he is and you nailed it! He is whatever sells. I never made the jump to Beyonce, but I like music that's more bumping. The video just above this one on the IN-vid list was, "Why are the best Rap & Hip-Hop artists over 40!
Fallowin महीने पहले
Their arguments about Post Malone winning the popularity race by being average in everything and by having catchy and overly simplistic melody/lyrics are really invalid because none of it distinguish him from other 100s of garage bands. When I've heard his ''Psycho'' for the first time in the radio I immediately fell in love with his voice, it was instant and never happened to me before so as for me what makes him unique is his voice. All other things like catchy songs and nice personality are helpful but don't define his success IMHO.
Boom FaceYT
Boom FaceYT महीने पहले
I love the guy he's so kind and love his music
Jonathan rose
Jonathan rose महीने पहले
What bothers me is that they say post malone is a rapper... I have never heard him rap his music... like feeling whitney is a rap? Yeah right hes not a rapper far from it
Mark Hargrove
Mark Hargrove महीने पहले
They mentioned Rihanna's use of a similar narrow range, vocal formula, but my absolute favorite song of her's showcases her vocal range: "Love on the Brain."
Stuff Joo
Stuff Joo महीने पहले
Cody Williams
Cody Williams महीने पहले
If they ACTUALLY had the recipe then how come they’re not like Post Malone?
Valeren महीने पहले
Ryder K
Ryder K महीने पहले
What a weird video. Seriously what’s this even about? It’s like you’re trying to convince yourselves post Malone sucks. But why? What you got against him? I don’t get this video lmao
Rollogic महीने पहले
Yeah because everyone knew he was white when they heard White Iverson on Soundcloud.
Luis Diaz
Luis Diaz महीने पहले
Never heard a full song, never will. Your video basically states "you're stupid enough, keep being stupid". And yes, I quoted that.
Vilzo Natso
Vilzo Natso महीने पहले
If they mean his music is simple n easy to create.i am glad that something that makes me happy is easy to create...atleast something good is coming easily...winning👍
Sea Em
Sea Em महीने पहले
The average listener can't "follow" Beyonce? Gtfoh.
timothy white
timothy white महीने पहले
Vice gets worse by the day.....
Just_Me महीने पहले
lol, they called Cardi B black? she isn't even and Drake is a light skin.
TheInvasion King
TheInvasion King महीने पहले
They got 2 random niggas analizing how Post-Malone is squashing all these black rappers. Lmfao
Jeremy Hurtado
Jeremy Hurtado 2 महीने पहले
Don’t appreciate the blacksplaning that was in this video
John Lal
John Lal 2 महीने पहले
i think post molone is jus talented!
FitnessGamingGadgets 2 महीने पहले
It's like a bunch of nice haters with no talent giving their shitty opinions
Q 2 महीने पहले
Post is to rap what Taylor Swift is to country
Q 2 महीने पहले
Haha Cardi B as a rapper
Sidra Liaqat
Sidra Liaqat 2 महीने पहले
In wise words of post "I only have a minute to live" so f*** you if you don't f*** with his music
Eusebius Bob
Eusebius Bob 2 महीने पहले
Jesus just enjoy the song stop analyzing some bs here life is to short
one badmoto
one badmoto 2 महीने पहले
Beyonce is the most overrated singer ever. trash.
T Clark
T Clark 2 महीने पहले
These guys are 'professors'? Lol
Jumpingjacks10 2 महीने पहले
I got an upside down beard.
James The Wolf
James The Wolf 2 महीने पहले
sherolled 27
sherolled 27 2 महीने पहले
vice are trash
Absolute Longplay
Absolute Longplay 2 महीने पहले
Melody or Melanin. People love shooting down successful people today
dannyU2g 2 महीने पहले
who says he is? i think swae lee is waaaaay catchier
dodo bobo
dodo bobo 2 महीने पहले
Pff go back on the h3h3 podcast
m h
m h 2 महीने पहले
Because millennials are aliens
Raiat Gupta
Raiat Gupta 2 महीने पहले
Vice, it was a secret. Now anybody can be like him.
Izabella Walls
Izabella Walls 2 महीने पहले
you gotta be kidding if this is how the clip finished. make a documentary !
Tyler Carriere
Tyler Carriere 2 महीने पहले
bring mac miller back X
Claudia Ochoa
Claudia Ochoa 2 महीने पहले
My 4 year old loves his music.. of course he hears the radio version. My husband and I were actually speaking about this 2 days ago. We notices that he was just singing along to his music.
poo bum
poo bum 2 महीने पहले
pop stations ,hip hop stations , gas stations!!!
Edward SB
Edward SB 2 महीने पहले
The catchy hook was pioneered by Prince
Ntrakstudio Nick Nobrega
Ntrakstudio Nick Nobrega 2 महीने पहले
How is it they made this a white/black thing? People like Post Malone because he is unique and chill and his music does not fit the typical tunes. Then they try to downplay his style like its some sort of science that can be replicated, and then as a slap in the face, they threw in that basically because he is white this helped his fame. What a terrible piece...
JJ Sicotte
JJ Sicotte 2 महीने पहले
What a train wreck of a video. Always has to be about race. Typical of Vice. How about Post Malone writes catchy fuckin music, has a super likable personality, and is doing something different then everyone else right now?
Allenda Simpson
Allenda Simpson 2 महीने पहले
You don’t have to have a great voice like lady Gaga in order to sing his songs...😊more like a conversation than a song..💕💫
Julian Moretti
Julian Moretti 2 महीने पहले
Great video as always ~~Vox~~ er i mean Vice....
Remmark Sunga
Remmark Sunga 2 महीने पहले
Honestly this is just sad, for people who don't wanna be called racists they have no problem pointing out a succesful person's skin tone as If its a big deal
COO415 2 महीने पहले
I thought, Post Malone always blows my mind but these professors went savage on my brain 😁.
Me Azmii
Me Azmii 2 महीने पहले
Post Malone is one of a guy who looks rich and homeless at the same time.
Eddard Stark
Eddard Stark 2 महीने पहले
These guys are so salty
Adam 2 महीने पहले
“I dislike those who are more successful than me.” How refreshing to hear, team.
treepizzle 2 महीने पहले
If it’s such a formula then replicate it. Ya can’t. He’s got talent. Get over it.
Gabriel White
Gabriel White 2 महीने पहले
He's got a great voice. It's fuckable
Sayem 2 महीने पहले
Why hate?
tarran smith
tarran smith 2 महीने पहले
peoples songs work because they can sing and put emotion into it beyonce uses her butt but is also a good singer
Roy Monrreal
Roy Monrreal 2 महीने पहले
Why is he so catchy? It starts with the music lol.... wow is that what that is
Best Beats
Best Beats 2 महीने पहले
They say he's unoriginal and following a formula, yet if he took any other path in music he'd be unoriginal and following someone else's formula.. Thanks for mapping out his music style though, I think it'll help a lot of young rappers to expand and evolve music
Daryn Berry
Daryn Berry 2 महीने पहले
O look vice looking for a reference to skin color ..shocking
Ronin39 Spartan
Ronin39 Spartan 3 महीने पहले
There was a bit of a anti-white vibe about this video ! Preach tolerance for all, or noone at all.
Viliger 303
Viliger 303 3 महीने पहले
Simple music for simple people. Simple.
Viliger 303
Viliger 303 2 महीने पहले
If you don't think his music is simple, maybe you're one of the aforementioned...
Brian Wachter
Brian Wachter 2 महीने पहले
No. Formulaic, maybe, but not simple.
Don Dez
Don Dez 3 महीने पहले
Personally I like his music!
Trans 8
Trans 8 3 महीने पहले
Another Elvis?
Mubashir Khan
Mubashir Khan 3 महीने पहले
He makes good music? He's humble? Talented? Maybe that's why?
Darklanser 3 महीने पहले
F off with this nonsense. "Wearing the formula on his sleeve." F you Vice.
Joseph Leonard
Joseph Leonard 3 महीने पहले
of course...of course, race had to be somewhere in there!
arash 3 महीने पहले
cardi b is white
LiveRealEnt 3 महीने पहले
my dudes post is definitly unique im a singer song writer producer all genres ive worked with everyone from lil wayne to lynard skynard i play nine different instaments and i know pro tools like the back of my hand ive written over 2000 songs recorded thousands more i promise you post malone is the next elvis presly ...his voice is one of a kind no one has his unique shake in there voice as post does and the reason people like his music is because its fire hot and you an tell that his heart and soul is in it ....like a rapping adel ....so much feeling ozzy ozborn goodbye to romance meets 2pac gangsta party....if you dont get it get out of it your going to suck......LMA0
AnimeCraze 3 महीने पहले
You just missed Eminem in the top ten rappers list😶
Brooke Bilker
Brooke Bilker 3 महीने पहले
"...melody or melanin " are you serious? Just because they both start with MEL doesnt mean you have to connect them! It aint that deep
Trans 8
Trans 8 3 महीने पहले
It's easier living naive isn't it?
PMP PompaySubba
PMP PompaySubba 3 महीने पहले
I thought he got Pulitzer or something .. But nay ... #cole world here ..
DUNNISHER 82 3 महीने पहले
He is a lazy writer like all other post 2005 musicians . Guy is trash . Try spitting over a gangstarr beat , he'd be flipping burgers at bk real quick . Fat hack
Jota Soares
Jota Soares 3 महीने पहले
the more complex the song is... the less people it appeals to! so ye... simplicity and repetition/simple patterns makes most songs more 'enjoyable' (?!) There are lots of songs with only 4 chords that are world wide famous!!!
Jimmy Wallace
Jimmy Wallace 3 महीने पहले
That's not really correct tho... songs like BoRhap are pretty complex and still popular
Jake Pearson
Jake Pearson 3 महीने पहले
melanin or melody
roltthehunter 3 महीने पहले
Post is likable and people want to see him succeed, He is a champ. Also the ending of this was a bash on the fans, I think it was a bit of a punk move by them, really shows their character or lack thereof.
Zatarra Dantez
Zatarra Dantez 3 महीने पहले
Drake is as much white as he is black. Why does it even matter........ exactly!
Chelsey Leigh
Chelsey Leigh 3 महीने पहले
This is what bitterness looks like my friends...
rockman298 3 महीने पहले
Why dont these guys make a song if they are professionals in the area
Clesarie 3 महीने पहले
Cause he makes music that people wanna hear and its versatile enough to appeal to a wider audience than most people. Also this video is a douche bag haters video. Everyone always says how easy and formulatic shit is to do yet they're not as successful. If its so easy why arent you out there making tons of money.
landshark616 3 महीने पहले
I don’t think he woke up one day and said I have to make music for my critics , he is just doing his thing plus his music yeah just gets you ina. Good mood .. he is simple yet creative I don’t know to many artists who can flow have nice beats and yet play guitar ..
Carol Wiley
Carol Wiley 3 महीने पहले
So I feel like basically they r saying he has no talent he's brain washing us.. what a load...💩. He's here, he's talented and he's gonna be around awhile... Let the brain washing commence..😵
KIDSVEVO@ 3 महीने पहले
You can smell the jealousy of the two men talking about post...
Jo Berg
Jo Berg 3 महीने पहले
This is nonsense..try to rap along to his lyrics and you stumble on the words. He's a genius.
cm53 3 महीने पहले
These 2 guys hella jealous of posty songwriting talent. I do listen to a lot of music and I love post malone. So their comment at the end was just bitter...it's okay guys, you are 2 failed musicians 👍 but don't be bitter
edgar allan frog
edgar allan frog 3 महीने पहले
I don’t even like his music, but I like him, he’s the nicest and most polite rapper I have ever seen; I caught him on tv by accident and couldn’t change it because I couldn’t find my remote, and I was blown away by how kind and respectful he was, it’s crazy. Like, the phrase “Don’t judge a book by its cover,” absolutely fits with him.
je co
je co 3 महीने पहले
or you can just say he is a Genius
Sahay Ray
Sahay Ray 3 महीने पहले
In Posty we believe!!
Jan Mavin
Jan Mavin 3 महीने पहले
Bullshit. Posty is great. That's it.
Tommy Loika
Tommy Loika 3 महीने पहले
Still don't know any of his music
Mikethedude22 3 महीने पहले
MLK Jr. - "Not judged by the color of there skin but by the content of their character.." Vice - "But what if it's there skin color tho..?"
Michael Bryan Lao
Michael Bryan Lao 3 महीने पहले
face palm, i thought he was swae lee . .
The Gerd of Yore
The Gerd of Yore 3 महीने पहले
*Vox wants to know your location*
Joe 3 महीने पहले
Someone's jealous.
Beav 3 महीने पहले
If someone’s trashing you it’s because they noticed. That’s all the fuel anyone needs to keep on rolling while feeding off the shade. Continued success son you do you.
Joseph Torres
Joseph Torres 3 महीने पहले
No one is doing what hes doing, in the way that hes doing it. That makes him a genius.
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